How It Works

 

We know. It’s frustrating, walking that fine line between being good to the planet and not wanting to offend the noses of the people you share the planet with by wearing smelly clothes. Fortunately, you no longer have to choose between eco-friendly or effective when it comes to your laundry detergent. With EcoTwist, you get both: an eco-friendly and effective vegan laundry detergent that has all of the cleaning power with none of the toxic chemicals. In fact, we’re so excited about what sets us apart from other laundry detergents that we coined a new phrase: EcoFective (eco + effective = EcoFective)!  Come on, now, you know it’s catchy!  

 

ecotwist detergent graph showing it's non-toxic

Most all-natural laundry detergents are good for the environment, but, they don’t actually clean your clothes. Have you ever noticed that your clothes smell great straight out of the wash, but after a few hours, that musty, sour stench creeps back in? Don’t be embarrassed, it’s happened to all of us!

There’s actual scientific evidence that proves why this happens. The culprit? The synthetic fabrics that most of our clothes are made of today, especially our workout tops, bottoms, and “athleisure-wear” (sadly, we didn’t coin that phrase, but we wish we had!). These new-age fabrics are great for their fast-drying and lightweight properties. However, as it turns out, the fabric is also pretty great at trapping sweat and odor-causing bacteria.

In fact, according to a study in the journal Applied and Environmental Microbiology,* bacteria actually thrive in this environment. The tightly-woven fabric traps the bacteria between the fibers, allowing it to munch away on the long-chain fatty acids in our sweat, turning your favorite shirt into a breeding ground for smelly bacteria. 

Run-of-the-mill eco-friendly laundry detergents do nothing more than encapsulate the bacteria and douse clothes with artificial fragrances. It fools you into thinking your laundry is clean when in fact it isn’t. Instead, the encapsulating barrier eventually breaks down, allowing the funk to return.  

 

 odor causing bacteria encapsulation by laundry detergent

 

At EcoTwist, we’ve changed that. Our proprietary odor-removing formula, Odor Release Technology™ is designed to get in between every fiber of even the tightest fabrics.  Our all-natural laundry detergent doesn’t put a temporary barrier around the bacteria like other brands do. EcoTwist laundry detergent breaks through the barrier where the bacteria lives and removes it completely. No more bacteria = no more odor. 

Want to hear the best part? Our formula is comprised of all-natural enzymes and all-natural fragrances, making our laundry detergent eco-friendly and effective – or EcoFective! It’ll catch on, you’ll see (wink, wink)!

eco detergent odor release process