ECOTWIST CLEAN FOUNDER FULFILLS GOAL OF PRODUCT LAUNCH WITH FORMER EMPLOYER HARRIS TEETER

For Immediate Release

Contact: Gene King

Gene@threadedmarketinggroup.com

816-588-5946

Company to donate 1% of store sales to former Harris Teeter colleague’s ALS charity

(MATTHEWS, NC) Sept. 15, 2021 – Little did Sean Stanley know more than 30 years ago while bagging groceries at a Harris Teeter in Charlotte, NC, as a high school senior that he would spend the early part of adulthood climbing the career ladder with the grocery store chain. And never in his wildest dreams did he think that he would launch a company that would have products for sale on the shelves at Harris Teeter and donating a portion of the profits to benefit a friend’s charity.

But that is exactly what has happened.

After launching EcoTwist Clean, maker of ECO+EFFECTIVE laundry detergents and USDA Biobased Foaming hand soaps, Stanley made it a goal to get his product on store shelves at his former employer, Harris Teeter. Besides being in more than 350 locations in half a dozen states for other chains, consumers now can find EcoTwist in Harris Teeter stores throughout the Carolinas. EcoTwist Clean has more than 20 different detergents specifically manufactured for a variety of uses from babies to pets to sports.

Harris Teeter brought me in at 17 and I found a home there,” Stanley said. “Some people move away to get away, but I had to move away to find my way. And now this latest step is a culmination of a dream and a lot of hard work by a lot of people,” Stanley said.

Stanley was so driven to get product on Harris Teeter’s shelves because of his plan to also donate 1% of sales in Harris Teeter locations to The ALS Association North Carolina Chapter in support his former colleague and dear friend, Kristin McCoy. McCoy was diagnosed with ALS November, 2012, and worked up until January, 2014. She has dedicated her time to helping others afflicted with the disease for which there is no cure ever since.

“The people at Harris Teeter are my family,” Stanley said. “Many of us grew up together in the organization. We took care of one another. There was no question I wanted to do something to help Kristin.”

Stanley founded EcoTwist Clean with a simple mantra – people over profits. He has donated time, resources and money to a number of charities.

It was that family atmosphere that permeated the entire Harris Teeter organization, both Stanley and McCoy said.

“Sean and Kristin are special people,” said said Danna Robinson, communications manager at Harris Teeter. “Those two, along with the entire Harris Teeter family, are prime examples of how the Harris Teeter community rallies around one another.”

Walk Your Way Sept. 25

In addition to donating a portion of sales to McCoy’s charity, Stanley also is planning an ALS walk in HER honor as part of the ALS Association North Carolina Chapter’s Walk Your Way initiative. Stanley will be host to a community clean-up walk in support of the town of Matthews, his dear friend McCoy, and the ALS Association North Carolina Chapter.

The walk will be held on Saturday, Sept. 25, at 8 a.m. and consist of a three-mile loop around the Matthews area. Anyone interested in walking or donating can sign up here.

“These wonderful acts by Sean help give Kristin the energy to keep going,” said Gerald Tally, director of development for the ALS Association North Carolina Chapter. “The funds Sean is donating stays in the area to help raise awareness, provide advocacy and research.”

About EcoTwist Clean

EcoTwist Clean, based near Charlotte, NC, is the first manufacturer to produce both an eco-friendly and effective laundry detergent. With over 30 years in the industry, founder, Sean Stanley, developed EcoTwist’s proprietary Odor Release Technology™ to fully release and remove the odor causing bacteria from fabric. In addition to providing customers with a clean, safe, and effective laundry detergent, EcoTwist Clean also strives to support local communities through charitable giving, continuing its mission of intentionally focusing on people – not profits. For more information, visit EcoTwistClean.com.

About Harris Teeter

Harris Teeter, with headquarters in Matthews, N.C., is a wholly-owned subsidiary of The Kroger Co. (NYSE: KR). The regional grocery chain employs approximately 35,000 associates and operates stores in North Carolina, South Carolina, Virginia, Georgia, Maryland, Delaware, Florida and the District of Columbia.

About ALS-NC

The ALS Association North Carolina Chapter serves more than 800 persons living with ALS each year. The Chapter now supports seven clinics around the state and hold 13 connection groups each month to provide supports for persons living with ALS and their caregivers. For more information about The ALS Association North Carolina Chapter, visit www.alsnc.org.